• November 1972–August 1975: "This is HBO, the Home Box Office. Premium Subscription Television from Time-Life."
• August 1975–June 1976: "Different and First"
• June 1976–May 1978: "The Great Entertainment Alternative"
• May 1978–October 1979: "The Home Box"
• October 1979–March 1984: "HBO People Don't Miss Out"[2]
• March 1984–May 1985: "There's No Place Like HBO"[3]
• May 1985–July 1988: "Nobody Brings It Home Like HBO"[4]
• July 1988–February 1989: "Watch Us Here on HBO"
• November 1988–November 1991: "The Best Time on TV" (general slogan) and "The Best Movies" (promotional slogan for movies)
• February 1989–July 1990: "Let's All Get Together"
• October 1989–November 1990: "Simply The Best" ("The Best" by Tina Turner was used as the image theme)

November 1972–August 1975: "This is HBO, the Home Box Office. Premium Subscription Television from Time-Life."August 1975–June 1976: "Different and First"June 1976–May 1978: "The Great Entertainment Alternative"May 1978–October 1979: "The Home Box"October 1979–March 1984: "HBO People Don't Miss Out"[2]March 1984–May 1985: "There's No Place Like HBO"[3]May 1985–July 1988: "Nobody Brings It Home Like HBO"[4]July 1988–February 1989: "Watch Us Here on HBO"November 1988–November 1991: "The Best Time on TV" (general slogan) and "The Best Movies" (promotional slogan for movies)February 1989–July 1990: "Let's All Get Together"October 1989–November 1990: "Simply The Best" ("The Best" by Tina Turner was used as the image theme)November 1991–October 1993: "We're HBO"October 1993–September 1995: "Just You Wait"[5]September 1995–October 1996: "Something Special's On"[6]October 1996–April 2009: "It's Not TV. It's HBO."[7]2006–2009: "Get More" (slogan for the HBO website)April 2009–nay: "It's More Than You Imagined. It's HBO."2010–2011: "This is HBO." (only used for IDs)2011–nay: "It's HBO."2014–nay: "So Original"2017 - nay: "It's not TV. It's HBO!"